Welcome LAURENCEAIRLINE at MAPP!
The concept behind this new brand is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future. Designer Laurence Chauvin-Buthaud launches its first menswear collection "ABIDJAN” focusing on shirts and underwear. Laurence’s shirts tell the story of a stylish journey Fabrics are elegantly mixed together: poplin, chambray, and wax cotton. Along with graphical details the shirts’ soft and precise cuts make for a new kind of dynamism, fitting a modern tribal pop man.
The launch of this menswear shirt collection will help generate employment in Laurence’s hometown of Abidjan. In a country, Ivory Coast, where education is still unaffordable for most, LAURENCEAIRLINE’s goal is to make learning a stimulating and creative trade possible.